DIGAL Consulting

PROJECT STATUS : NEW

  • LAUNCH DATE : JAN 2024

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Network Planning & Flight Operations, Resource Management, Sales & Marketing, Information Technology, Others, Contract Management, Customer Experience

  • PROJECT FOCUS : Airline Strategy, Airline Management, Business Plan Definition, Communication & Advertising, Project Management, Other, Distribution, e-Commerce, Information Technology

  • PROJECT SPONSOR : Airsource Partners & DIGAL Consulting


Project Summary
DIGAL Consulting is a brand strategy agency. They help business founders and CEOs clarify their growth strategy using their simple, easy-to-deploy resources. DIGAL Consulting's objective is to make airlines become their customers' First Choice. How? by positioning their brand to attract customers and by rethinking their experience to retain them.

DIGAL Consulting experts have been animated by the same passion, simplicity, pragmatism and are results driven for 18 years!

Project files

Airline Brand Experience Portfolio      Airline Brand Strategy Portfolio      Airline Linkedin Brand Portfolio     

Project Description
 

Common customer experience Issues In the airline industry:

 

1.     Long wait times

2.     Unavailable seats

3.     Poor communication

4.     Poor customer service

5.     Uncomfortable aircrafts

6.     Poor handling of disruptions.

 

 

Countless individual factors throughout the entire passenger journey determine the level of satisfaction that customers take away from any given flight.

 

Taking an in-depth look at these facets can offer major insights into how to improve your brand reputation and overall customer experience.

 

In today’s global economy, Airline customers have several choices 

⁃        Budget brands

⁃        Luxury first class brands

⁃        Premium experience brands

 

 

For an airline, being clear in its positioning and providing a quality customer experience has become increasingly important for companies seeking to compete and remain profitable. 

Why? because it determines which carrier customers choose based on brand reputation and trustworthiness. The same remains true for airports too.

 

 

 

"How to get to that stage?"

This is where DIGAL Consulting jump in :  Make You become the First Choice.

 

 

Here's what you'll get with us :

 

▪️ BRAND AUTHORITY Portfolio: we do all the heavy lifting for you by positioning your brand to attract and retain your customers through audits and benchmarks, using  persuasive messages to communicate your Brand's Value, highlighting your competition weaknesses, profiling your ideal customers, uncovering your uniqueness and design.

 

▪️ BRAND EXPERIENCE Portfolio: we make your experience memorable for your customers: help you smoothly launch your new products or services, auditing your current offer or giving you insights on the airline market trends.

 

▪️ LINKEDIN BRAND Portfolio: we turn your LinkedIn Profiles as a 24/7 Sales Page for your target clients.

 

 

 

 

77% OF CONSUMERS PURCHASE BECAUSE OF THE BRAND NAME*

*Forbes 2021

 

 

MARKETING

is what leads someone choose your airline among several choices for their travel

 

BRANDING

is the reason they buy a ticket to travel with you and become your customer

 

CUSTOMER EXPERIENCE

is the reason they come back for more trips and stay loyal

 

BRAND STRATEGY INCLUDES ALL 3 

 

 

 

 

AT DIGAL CONSULTING, WE ARE BRAND STRATEGISTS

 

 

We help airline CEOs clarify their growth strategy using our simple, easy-to-deploy resources. We position your brand to attract your customers. We rethink your brand experience to make it memorable. No more chase. Our objective? Make You become your customers' First Choice. We work with passion, simplicity, attention to details and are results driven since 18 years+ for the airline industry… Let's chat!

 

 

 




Experts / companies available for this project


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AIRSOURCE PARTNERS - France
Airsource Partners was created in October 2011 by Christian Gossel, a seasoned +30-year-airline industry veteran. Christian acquired his airline experience at various airline solutions providers. His responsibilities included over the years projet & account management, sales & marketing and business development. His areas of expertise include sales & distribution, revenue management & pricing, flight operations. Christian launched Airsource Partners back in 2011 to help small/medium-sized airlines - that often lack internal resources in key domains - find an easy and AFFORDABLE path to aviation skills and expertise for a better future.


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Mrs Fatou GUEYE - France
Fatou's vision ? Change Africa Brand. Her Mission? Empower 1M+ founders & CEOs be successful. How? With her team of talented experts, they put together their skills and expertise to make their customers become their clients' First choice. Fatou's background is in Brand Strategy, Customer Experience & Digital Transformation. She is an expert with 18+ years of experience. She founded DIGAL Consulting back in 2022 and become DIGAL Consulting's CEO ever since. Before that Fatou worked for Air France for nearly 14 years. Within the airline, she managed the brand positioning & customer experience team, spearheaded the growth of the most profitable long-haul product of the airline, improving its international ranking, growing revenues and profitability in a highly competitive market. Fatou is a certified ENAC engineer. She holds 2 Masters from ENSEEIHT and from CENTRALE SUPELEC. She is the first ever Senegalese woman graduating from the Global Executive MBA of INSEAD in 2021.