Social Media Strategy Project

PROJECT STATUS : ACTIVE
  • LAUNCH DATE : MAR 2017

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Sales & Marketing, Information Technology, Customer Experience

  • PROJECT FOCUS : Airline Strategy, Sales & Marketing, Other, Distribution

  • PROJECT SPONSOR : Airsource Partners, KaZA IT


Project Summary


SOCIAL MEDIA IS THE COLLECTIVE OF ONLINE COMMUNICATION CHANNELS DEDICATED TO COMMUNITY-BASED INPUT, INTERACTION, CONTENT-SHARING AND COLLABORATION USED WORLDWIDE ON A GLOBAL BASIS BY MOST INDUSTRIES.

FOR AIRLINES TO REMAIN COMPETITIVE IN TODAY’S ENVIRONMENT THEY MUST DEVELOP A HIGHLY EFFECTIVE SOCIAL MEDIA STRATEGY.

IN OTHER WORDS, CONVERT ONLINE FOLLOWERS INTO TRAVELERS.

Project files

SOCIAL MEDIA STATEGY - PROJECT OVERVIEW - MAR17     

Project Description

 

 

 

Airsource Partners, together with Marketplace members KAZA IT of Cyprus and Miami-based AirGuide have developed a unique methodology to help airlines develop, implement and monitor an efficient Social Media strategy.

 

The document attached above highlights the methodology and major steps of Airsource Partners‘ proposed Project.

 

A detailed technical and financial proposal are available at any time upon request.

 

 

  
 
 

 

  




Experts / companies available for this project


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KAZA IT Services Ltd - Cyprus - Cyprus
KAZA IT Services Ltd. was created in early 2013 by Katia Hadjikyriacou, a seasoned airline industry professional with over 20 years of experience, including a 10-year tenure as the Chief Information Officer of Cyprus Airways, the national carrier of Cyprus. Katia has a strong background in IT management. Throughout her term at Cyprus Airways Katia has been involved in the deployment of advanced Infrastructure Telecommunication solutions and new information systems and technologies across all sectors of the airline. Katia holds a Bsc and Msc in Computer Science from State University of New York at Albany. KAZA IT Services Ltd. can rely also on the skills and knowledge of numerous airline communication and IT strategy experts from Cyprus and surrounding countries.


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AirGuide - USA
Strategic Consulting, Research & Information Services provides aviation executives around the world with business and market intelligence and services such as market consulting, market research, surveys and data providing measurement and analysis of marketplace dynamics and consumer behavior, likes and dislikes. AirGuide’s experienced team of international professionals play a vital role in providing airline senior executives with information and analysis on the fast-changing international business climate.