• LAUNCH DATE : FEB 2017

  • PRIMARY TARGET : Airlines

  • PROJECT FUNCTIONAL AREA : Sales & Marketing, Information Technology

  • PROJECT FOCUS : Airline Management, Revenue Management


Project Summary

AEROGESTION has been providing revenue management consulting services for over 15 years. Able to instill best revenue management practices, it has acquired a real reputation on this field after developing or implementing a Revenue Management department in various airlines and airports.

Clients list includes airlines and airports such as Air Caraïbes, French Blue, Air Calin, Aigle Azur, Air Service Gabon, Air Sechelles, Aéroports de la Côte d’Azur…

Project files

Presentation Aerogestion (en français)     

Project Description



AEROGESTION often combines consultancy services on both the Pricing and Revenue Management fronts as the two fields are complementary.



AEROGESTION provides consulting services in Revenue Management at different levels:


Implementation of a Revenue Management strategy


Audit/ Analysis of the context

  • Audit of commercial results (Average Price, Load Factor…)
  • Analysis of sales historic
  • Audit of distribution channels
  • Benchmarks and market analysis


Establishment of a long-run strategy:

  • Segmentation of customers and prices to create various tariff classes
  • Definition of rules and methods for allocating capacity to different tariff classes in order to maximize revenue
  • Forecast elaboration
  • Implementation of tools
  • Implementation of working methods
  • Employees training / Knowledge sharing
  • Optimization of distribution channels to strategically drive revenues
  • Regular follow-up of activity performances and recommendations


Audit of the revenue management strategy


  • Analysis of commercial results (Average Price, Load Factor….)
  • Analysis of pricing & revenue management strategy
  • Benchmarks and market analysis
  • Audit of distribution channels
  • Audit of tools and recommendations
  • Analysis of working methods and recommendations
  • Employees training / Knowledge sharing
  • Regular follow-up of activity performances and recommendations


Implementing a Revenue Management tool

(cf separate Project untitled “Providing a major decision-making tool”)


  • Audit of working methods
  • Review of industry best practices
  • Drafting specifications
  • Choice of a Revenue Management tool
  • Budget and timing definition
  • Structuring of data
  • System settings
  • Employees training







Experts / companies available for this project

Aérogestion is an independent consulting practice founded in 1996 by Marc Rochet and Dominique Gretz with the help of former collaborators from the airline industry. Aérogestion has developed a recognised expertise in the industry by accompanying first and foremost the success of French airline in their development or restructuring projects. The practice has developed its services in the international environment and more specifically on the African continent. Parallel to this geographical development, the practice has broadened its competencies, particularly in the field of Revenue Management, which constitutes today a recognised centre of excellence where Aérogestion practices for several airlines. At present, the practice counts more than a dozen consultants with an average of 20 years of expertise in their field and with competencies covering all of the fields of the industry, such as airline management, sales and distribution, airline operations, airline restructuring or change management. Aerogestion's vocation is to become the airline's partner to accompany the airline in each and every key step of its business or of its investments.